SAN DIEGO, June 30 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq: QCOM) is challenging the industry's most creative application developers to show their skills by creating the next generation of mobile applications based on augmented reality.  Today, the Company announced its inaugural Augmented Reality Application Developer Challenge, an international competition to spotlight the best applications developed using Qualcomm's augmented reality platform and software development kit (SDK).  Awards totaling $200,000 are up for grabs and will be awarded to individuals or companies demonstrating the most effective, entertaining and functional new application products.

"Qualcomm is introducing a powerful platform to enable a new class of mobile user interface – one that has the potential to change the way we experience and interact with the environment around us," said Jay Wright, director of business development for Qualcomm.  "The Application Developer Challenge is our way of spurring this next wave of innovation, and we are excited to see what developers will create."

Vision-based augmented reality enables mobile applications that merge reality and cyberspace, giving consumers a compelling new interface to the world.  For developers, the opportunities provided by augmented reality are opening new markets and extending others, including:

    --  Immersive reality gaming that allows 3D game experiences to occur on
        real world surfaces
    --  Innovative new media and marketing experiences that enable traditional
        print media and product packaging to come alive
    --  Informational applications that turn complicated instructions and
        diagrams into interactive tools for tasks such as setting up a new home
        entertainment system, assembling furniture or changing the oil in your
        car

Qualcomm's Augmented Reality Application Developer Challenge will commence in Fall 2010 when the SDK is made available for public download.  Detailed rules, eligibility criteria and other applicable requirements/conditions for the Challenge will be announced at a later date. Application submissions are scheduled to commence in November 2010 and be accepted through January 7, 2011.  From the pool of submitted applications, three winners will be announced at Mobile World Congress 2011 to win cash prizes of $125,000 for first place, $50,000 for second place, and $25,000 for third place.  

Additional details on Qualcomm's Augmented Reality Application Developer Challenge, candidate eligibility and submission guidelines are available at www.qdevnet.com/ar.

About Qualcomm  

Qualcomm Incorporated (Nasdaq: QCOM) is the world leader in next-generation mobile technologies.  For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other.  Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.  For more information, visit Qualcomm around the Web:

www.qualcomm.com

Corporate Blog: www.qualcomm.com/blog

Twitter: www.twitter.com/qualcomm

Facebook: www.facebook.com/Qualcomm

Qualcomm is a registered trademark of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.

Qualcomm Contacts:

Emily Kilpatrick, Corporate Communications

Phone: 1-858-845-5959

Email: corpcomm@qualcomm.com



Warren Kneeshaw, Investor Relations

Phone: 1-858-658-4813

Email: ir@qualcomm.com

SOURCE Qualcomm Incorporated