WHAT:    Qualcomm and Big PlayAR have teamed together with the Dallas Mavericks
         to add a unique twist to the NBA Playoffs by bringing game tickets to
         life through augmented reality (AR). Mavs AR,a game developed by Big
         PlayAR using AR technology pioneered by Qualcomm, creates a virtual
         basketball court in the palm of your hand.



         Come preview what fans attending the Mavs Playoff Game 1 will
         experience by pointing their Android smartphone or tablet running the
         Mavs AR application at their ticket. The game is the first AR
         application based on Qualcomm's vision-based AR technology and is now
         available for download in the Android Market. We'll have several
         devices available to play and experience Mavs AR. Or, bring your own
         Android device, and we'll set you up.



WHEN:    April 16, 2011

         6:30 p.m. CT (two hours before game time)



WHO:     John Robison, founder and president, Big PlayAR

         Mark Cuban, owner, Dallas Mavericks

         Jay Wright, director of business development, Qualcomm



WHERE:   Augmented Reality (AR) Phone Zone (tent)

         AT&T Plaza outside the front of American Airlines Center

         2500 Victory Avenue

         Dallas, TX 75219

         (Parking for media is available in Lot E; please bring your
         media/press credentials)



CONTACT: Kellan Asher, Qualcomm

         Phone: (858) 845-5595

         Email: corpcomm@qualcomm.com