Qualcomm's Fourth Annual Global Smart Services Leadership Summit to Define the 'Internet of Things'

- Leading Experts to Explore Impact of Smart Services on Business, Healthcare and the Environment -

SAN DIEGO, June 9 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, today announced that on July 29, 2008, Dr. Paul E. Jacobs, CEO of Qualcomm, will kick off the fourth annual Smart Services Leadership Summit, which seeks to define what many experts are heralding as the next step in the information economy's evolution: the "Internet of Things." This concept refers to the evolving ability to wirelessly interconnect business assets, electronic devices and even everyday personal objects, allowing them to exchange important data and information using cellular communications technology. In his speaking session, Dr. Jacobs will set the stage for what the future holds for the "Internet of Things" and his vision of Qualcomm as a major enabler.

Qualcomm's Smart Services Leadership Summit is recognized as one of the premier gatherings for analysts, executives, entrepreneurs and academics involved with initiatives that are reshaping our world through the deployment of Smart Services globally. The event will be held at Qualcomm's San Diego campus, July 29-31, 2008.

"The relationship a manufacturer cultivates with its customers after the initial product sale is becoming just as financially relevant as the sale itself," Dr. Jacobs said. "Smart Services are playing a key role in enriching this post-sale customer relationship and helping redefine how product companies deliver value to their customers."

The "Internet of Things" is evolving and will have a dramatic impact on the future of services, from productivity enhancements across broad manufacturing industries to improvements in healthcare and the environment. Through a series of presentations, workshops and panels, speakers representing global manufacturing, start-ups, telemedicine and smart clean technologies will seek to establish a framework for defining the "Internet of Things" in terms of Smart Services applications.

In addition to highlighting implications for product manufacturers, the Smart Services Leadership Summit will focus on the role Smart Services are playing in the rapidly expanding world of telemedicine, as well as some of the technological challenges and business opportunities that might await product and service providers in this evolving arena.

The event's featured speakers also will examine new technologies and related business models for providing environmental solutions to global challenges. Many corporations today are making visible earth-conscious efforts to "go green." Consumers are moved by it and lawmakers are contributing to this heightened consciousness with legislation aimed at holding corporations more accountable for their impact on the world around them. This Summit will explore the implications of this movement where clean delivers green.

"Product manufacturers are rapidly evolving from product-based to service-based organizations in order to remain competitive," said Steve Pazol, vice president and general manager of Qualcomm's Global Smart Services group. "Companies that proactively take advantage of this shift will find themselves in a stronger position to gain market share."

    Speakers announced to date include:

    -- Dr. Paul E. Jacobs (Keynote)
       CEO, Qualcomm

    -- Mike Bakalyar
       Manager of Enhanced Services, Gardner Denver

    -- Bart Gaskey
       Marketing Manager, ABB's High Voltage Aftermarket Services Group

    -- John H. Winter
       General Manager, John Deere Intelligent Vehicle Systems Leadership

    -- Dr. Mary Jo Bittner
       Academic Director, Arizona State University Center for Service

    -- Glen Allmendinger
       Founder, Harbor Research

    -- Jim Sweeney
       Founder, CardioNet

    -- Iain Gillott
       Founder, iGillottResearch

    -- Brian Fan
       Senior Research Director, The Cleantech Group

    -- Frank Manfredi
       President, Manfredi & Associates

    -- Garrick Pohl
       CEO, Crayon Interface

    -- Marcus Torchia
       Senior Analyst, Yankee Group

Media sponsors of the 2008 Smart Services Leadership Summit include Manufacturing Business Technology and Integrated Solutions.

To apply to attend or present at this invitation-only event, please visit www.qualcomm.com/qes/ssls/apply.htm. For general information, please visit www.qualcomm.com/qes/ssls or email smartservices@qualcomm.com

Since 1988, Qualcomm Enterprise Services has delivered the integrated wireless systems and services that enable businesses around the world to operate at peak performance and improve quality of life across the value chain. Qualcomm's world-class technology infrastructure, customer focus and professional services help enable enterprise customers across a variety of industries to achieve their vision.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2008 FORTUNE 500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.

Qualcomm is a registered trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

    Qualcomm Contacts:
    Anita Gomes, Qualcomm Enterprise Services
    Phone:  1-858-651-5279
    Email:  qes-pr@qualcomm.com

    Emily Kilpatrick, Corporate Communications
    Phone:  1-858-845-5959
    Email:  corpcomm@qualcomm.com

    John Gilbert, Investor Relations
    Phone:  1-858-658-4813
    Email:  ir@qualcomm.com

SOURCE Qualcomm Incorporated

Released June 9, 2008